How do attitudes change? How are social norms altered and made better? How do we create true progress? It’s not from telling people that they have to change. People are stubborn, and societies even more so. No, real change comes from creating new structures, envisioning something different, and putting it into practice. In the civil rights campaigns of the 1960s, there was a slogan: “Attitude follows action.” If you get people to change their behavior, their attitudes will change along with them.
It’s a lesson that Norma Satten understood, and lived by. As a Bay Area pioneer in changing the lives of older adults, and empowering them to live the lives they choose, Norma helped to create a new attitude of love and respect for aging adults. By envisioning a different future, she created one. That’s why the Community Living Campaign, in which she played a key role, annually honors a Bay Area resident who has dedicated themselves to helping older adults live with dignity and independence.
And, this year, Institute on Aging is proud to announce that Patrick Arbore, EdD, is the recipient of the 2016 Norma Satten Community Service Award. Dr. Arbore is the Founder of Friendship Line and Founder/Director of IOA’s Center for Elderly Suicide Prevention and Grief Related Services (CESP), two nationally-recognized programs at Institute on Aging. He continues to present aging-related workshops and lectures throughout the country, and has authored numerous articles and book chapters on suicide prevention, bereavement, and suffering.